Our Values
Values that define us and guide our actions
Our Founder’s Journey
Background
Based in London, our founder is a computer engineer and passionate traveller who believes in clear, effective solutions.
How It Started
While holidaying across several cities, he struggled to find all the travel details in one place. This challenge sparked the idea for Alura.
"Alura equips modern travellers with smarter, simpler solutions."
The Idea
Travel is a vast industry that touches billions of lives and in a rapidly changing world, innovation is the key to unlocking its full potential.
From boosting economies to shaping sustainable futures, today’s tourism demands smarter, more responsible solutions.
international travellers annually
travellers consider sustainability when travelling
1 in 10jobs
travel industry supports worldwide
Where we are now and what’s coming next
